The Deep End

The Deep End is a three-day experience by Vox Media at SXSW, where industry leaders don’t just discuss the what, but the why. Where you can challenge your thinking through participation in conversations with your favorite editors and hosts, sub networking for connecting, rediscover your passion for video games, learn how technology is shifting the way we listen to and make music, and eat your way through Eater's favorite restaurants. I created the logo and identity for the event which was then used throughout the digital, print and physical space.

Branding: Logo + Identity System