Adidas

Adidas asked us to develop animated product videos to launch the new Crazyquick Adidas sneaker. Because of the tiny budget and matching timeline, we had to create them in-house. I came up with the idea to lean into the project's scrappiness and create stop-motion chalk art animations—designed and illustrated the storyboards, and chose the music. We pulled this off with a team of four people drawing/shooting/erasing, frame by frame. It was a ton of work but so much fun.

Design | Art Direction | Illustration | Animation